Multimedia Artist, Graphic Designer, and Communications Specialist
Videos and Reels
I create engaging video content for social media, marketing campaigns, and digital storytelling. From filming and editing to developing short-form videos and promotional content, I use tools like Adobe Premiere Pro, After Effects, Descript, and Canva to bring ideas to life and connect with audiences.
The Noble Creek Irrigation Society – “Hero” Video
As part of IAF’s BC Food Security Marketing Initiative Campaign, I developed and produced a video highlighting the Noble Creek Irrigation Society’s water infrastructure project. I wrote the interview questions, filmed on location using a professional camera and drone, storyboarded the video using the interview transcript, and edited the final production in Adobe Premiere Pro.
BC Food Security Initiative – Animated Video
As part of IAF’s BC Food Security Marketing Initiative Campaign, I created an animation showcasing the impact of BC’s food security investments. I wrote the script, created original hand-drawn vector illustrations in Adobe Illustrator, edited the voiceover, and animated the entire video in Adobe Animate. The animation was presented to former BC Minister of Agriculture, Lana Popham.
Dock+ Seafood Hub – Reel
I created this reel for IAF’s BC Food Security Marketing Initiative, combining interview footage, B-roll, captions, and branded graphics to highlight the Dock+ Seafood Hub Expansion. Edited in Descript.
Bench 1775 Winery – Reel
I created this reel for IAF’s BC Food Security Marketing Initiative, combining interview footage, vineyard B-roll, captions, and branded graphics to highlight the Enhanced Replant Program’s benefits for BC wineries. Edited in Descript.
Jealous Fruits – Reel
I created this reel for IAF’s BC Food Security Marketing Initiative, combining interview footage, B-roll, captions, and branded graphics to showcase Jealous Fruits’ experience with the Enhanced Replant Program. Edited in Descript.
Beaver Lake Dam – Reel
I created this reel for IAF’s BC Food Security Marketing Initiative, combining interview footage, B-roll, captions, and branded graphics to highlight the Beaver Lake Dam Rebuild and its role in agricultural water security and wildfire resilience. Edited in Descript.
Infographics and Animations
I create animations for social media, online school courses, and marketing campaigns using my own hand-drawn vector or raster illustrations and animating them with Adobe After Effects, Adobe Premiere Pro, Adobe Animate, or Adobe Express.
Infographics create a lasting impression for your viewers by making complex information more digestible—and communicating more effectively is what I’m all about!
Isometric Biospheres
Hand-drawn vector illustrations, layout, and animation created by Amy Frueh for the Pacific Institute for Climate Solutions (University of Victoria). Created using Adobe Illustrator and Adobe Express
The Importance of Coral
Academic research, copywriting, editing, hand-drawn vector illustrations, & layout by Amy Frueh for the Beyond Coral Foundation. Created using Adobe Illustrator and Adobe After Effects
Spider Monkey Animation
Spider monkey illustration drawn and animated by Amy Frueh using Adobe Photoshop as part of a marketing and fundraising campaign for the Akumal Monkey Sanctuary in Mexico. This illustration was also printed on physical merchandise, including tote bags!
HikeSmart Campaign
Layout, and animation created by Amy Frueh for the Created using Adobe Illustrator and Adobe Express
The Reflection
Multimedia portrait by Amy Frueh (original acrylic on canvas is housed in a private collection in Toronto). Digital overlays, vector embellishments, and animation made using Adobe illustrator and Photoshop. Created for the Beyond Coral Foundation
Global Emissions and Sea-Level Rise
Hand-drawn vector illustrations, layout, and animation done by Amy Frueh as Visual Communications Contractor for the Pacific Institute for Climate Solutions (PICS) based out of UVic. Created using Adobe Illustrator and Adobe Animate
Books, Posters, Layouts, and Email Campaigns
From the beginning of my career as a book designer for Penguin Random House and HarperCollins Publishers, I have always loved illustrating, designing, and laying out covers and posters! I even had the privilege of beta-testing new layout features in InDesign that I suggested to Adobe!
These days, I’ve repurposed my skills to creating and laying out content for social media and email campaigns, as well as print media like brochures, and banners.
Branding
I have always loved puzzles—and what is branding and logo creation but solving a visual puzzle?
Good branding expresses the values and purpose of an organization without saying a word.
I’m always open to commission work on branding, as it’s a passion of mine!
Make your brand stand out.
Commissioning me to brand your company is easy! Tell me what you hope to achieve, choose some colours you like, and show me an example or two of some branding you’ve seen that you’ve liked, and I do the rest.
